6 Types of SEO Services. Every business owner wants his website to appear quickly on Google Search Engine, preferably on the first page. SEO practices are essential in increasing visibility and ranking in search engines. Therefore, using SEO services is the most practical choice rather than doing your optimization.
What will you get from this service? Does your business need SEO services?
To find the answer, let’s look at the following discussion.
What are SEO Services?
Competition for sites to appear on Google search pages is increasingly fierce.
Every day, the number of websites increases. And not all website owners understand how to optimize a website to appear on Google.
From here, many SEO service providers emerged, both agencies and freelancers.
Simply put, SEO services offer website optimization to get top rankings on popular search engines such as Google, Bing, Yandex and others.
Of course, appearing on the top page will increase the number of site visitors and, sales and brand awareness.
SEO efforts are a series of relatively complex processes, especially with Google frequently updating its algorithm to get quality sites.
Instead of wanting to get rankings, your website can’t even appear on Google because of incorrect SEO implementation.
Therefore, the market share of SEO services is increasing yearly. The price is considered “expensive” compared to other digital marketing services.
Six Types of SEO Services That Are Important for Business
What types of SEO services can increase the popularity of your business?
Here are five types of services generally offered by SEO services:
On-page SEO Services
This SEO service is a priority and is mainly offered by SEO agencies and freelancers.
What is on-page SEO?
On-page SEO is the practice of optimizing website pages and content. The focus is on the content and structure of the site.
Some page SEO elements that can be optimized include:
- Research keywords and their use
- Content/article structure
- Meta description
- Headings (H1, H2, H3, and so on)
- Image optimization (image alt tag)
- Internal and external links
- Responsive design (mobile friendly)
Several SEO service sites offer different on-page SEO services, usually in the form of a package you can choose according to your budget and website SEO needs.
Off-page SEO Services
If previously the focus was more on the inside of the website, off-page SEO carries out optimization outside the website pages.
Usually, this is done through interaction with other websites or social media platforms and other online media to improve the website’s reputation.
Off-page SEO elements include:
- Link Building with other websites (backlinks)
- Social Media Signals
- Guest posting
- Take part in online forums
- Reviews from review sites
- Press release online media
Off-page SEO makes more efforts to get links from outside parties, both from other relevant websites, social media, and other online media.
The more links you get, the higher your website’s reputation. An increase in Domain Authority and Page Authority usually indicates this.
In this way, your website can rank at the top of searches. The reason is that websites with many links are considered credible in providing information.
Local SEO services
At least 46% of Google users search for the closest service or store to their location. Business owners certainly want this opportunity to be noticed.
This is where Local SEO comes into play.
Local SEO is displaying a business/service in local searches. Local SEO optimization can direct potential customers nearby to find your business.
SEO service providers will usually optimize your Google My Business account, local directories (Local Citation), local content and local keywords. All of this will be optimized with relevant keywords and will later be linked to your website.
SEO Content Writing services here are the practice of writing articles or content that comply with SEO rules, keyword optimization, and other SEO strategies.
Keep in mind that SEO-friendly content doesn’t just focus on search engines but also on user experience. Content must be informative, easy to read and able to provide solutions.
Elements in SEO content writing include:
- Use keywords that are relevant and natural
- By search intent (search intent)
- Unique, informative and helpful content
- SEO-friendly content structure
Read more : Organic And Paid Traffic
Articles that are SEO-friendly will have a positive impact on the website by increasing organic visitors and ranking on Google pages.
Technical SEO is an optimization service that focuses more on the website’s technical aspects. The goal is to maximize site performance and performance and improve user experience.
Elements of SEO techniques include:
- Site speed optimization
- XML sitemaps
- URL structure
Because it is technical, more than just anyone can do technical SEO. Usually, they have a particular person to handle this service.
Professional SEO services will always provide regular SEO reports.
What is an SEO report (SEO Report)?
According to Michal Pacanek, an SEO educator from Ahrefs, an SEO report is a summary of SEO metrics containing essential things about business growth, performance in search engines, backlink strength and site health.
With SEO reports, you can track the progress and impact of your SEO service work.
Even though there is no improvement in SEO every month, at least a good SEO report can provide evidence that the work of your website optimization services has a positive ROI in the long term.
A good SEO report should provide meaningful data information, an overview of the work done and insights that are easy to understand.
Use SEO Services or Learn Yourself?
The decision is whether you will use SEO services for your business website. Or learn SEO yourself?
Both have their respective advantages and disadvantages.
Learning SEO yourself is an economical way to optimize your website. You can take a course at an affordable cost or look for guides that are widely available online.
However, learning SEO from scratch takes a long time and cannot be instant. Apart from that, it requires persistence and a high enthusiasm for learning. Moreover, Google’s algorithm constantly changes, making learning SEO continuous and never-ending.
SEO services are an easy and fast way to improve website performance, positively impacting business. You don’t need to worry about fiddling with SEO; you don’t have to lose a lot of time and can concentrate more on other aspects of your business.
The only drawback of SEO services is that you must be prepared to pay quite a bit, especially if your website has many big competitors. The more time and effort you will have to put into SEO optimization. This means the costs you have to pay will also be more significant.
Choosing the Right SEO Services
However, choose the right and trusted agency or freelancer if you decide to use another party for website optimization. Check what SEO services they offer, and select a package that suits your budget and website needs.
That’s a brief discussion about SEO services that are important for the growth and development of your business. Hope it is useful.