Booklet are powerful marketing tools that can be used by different types of businesses. Regardless of the industry, product, brand, or service, your business can benefit from booklets.
Booklet printing can be used in different ways. Generally, they are limited and specific to one topic and don’t delve into anything. However, they are perfect for giving out important information.
In the age of instant messaging, email, and the internet, many wonder if printed booklets are relevant in the modern world. So, you need to make sure that you are printing it right. In this blog, we are going to list the most effective tips to print attractive booklets.
Choose Adequate Paper Quality
The paper quality of custom booklet conveys the credibility of your business. A limp piece of paper that has been folded in sections is less attractive than a robust product, which has been printed professionally. Choose the right paper quality to showcase your professionality. The best printing providers offer multiple paper choices. So, choose papers that are durable and can bear reasonable handling.
Know Your End Goal and Audience
Like with any good marketing material, you need to strategize a little before you create your content. You should pay attention to your audience since it will help in deciding how and where they will distribute the material. So, here are the questions you need to ask yourself before you dive in.
- Can the business target community events with cheap booklet printing?
- Will the material be shared over social media platforms digitally with physical marketing handouts?
- Would you like to attract new customers or investors?
Answering all these questions will help in determining your content.
Use the Right Colors and Images
Apart from the content, you also have to consider the imagery and color you plan to use for color booklet printing. General style logos, style, color scheme, etc is required for tying in the brand image. This helps in ensuring consistency. Bold colors, sharp images, and exciting designs help in attracting your potential audience. The right color combinations with professional images can help in creating an aesthetically pleasing booklets. If you are successful in making them attractive, your audience will surely read them instantly.
When you are creating marketing materials to promote your business, creativity is the key. With creativity, you can draw in more potential customers to your printed material. A booklet doesn’t have to be designed in a standard manner. So, you can get creative with the design tactics. Do you own a flower shop? You can print a booklet in a flower shape. Customizing the shape of the booklets can cost you a little more but it is surely worth the investment.
Organization the Details Correctly
Ask yourself what you want to convey to your recipients through the booklets. Thereafter, make sure that the booklet heads are evocative, informative, or intriguing. Don’t forget to include the contact details. Without contact details, your customers will not know how to get in touch with you.
Get the Page Numbers Right
Keep in mind to count the rear, front, and inside over when you calculate the number of pages in your booklet. The front cover has to be taken as page 1, the inner left page 2, and so on. Your booklet should be at least 4 pages if you are planning to use a saddled stitched booklet.
You should always consider the time frame when you create booklets and choose a service provider. A few printing services take 3-4 days to deliver your order. While others can deliver them overnight. If you are making a last-minute decision to use these materials, you need to consider the delivery options. The faster the delivery, the better it is for you. Thus, you should try choosing a printing company that can deliver your printed products within the shortest possible time.