Global Away From Home Tissue and Hygiene Market Analysis

𝐀𝐰𝐚𝐲 𝐅𝐫𝐨𝐦 𝐇𝐨𝐦𝐞 𝐓𝐢𝐬𝐬𝐮𝐞 𝐀𝐧𝐝 𝐇𝐲𝐠𝐢𝐞𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭 𝐒𝐢𝐳𝐞 / 𝐍𝐮𝐦𝐛𝐞𝐫𝐬

The value of the global away-from-home tissue and hygiene market is projected to reach around 52.05 billion US dollars by the year 2030, which is equivalent to a compound annual growth rate (CAGR) of approximately 5.13% between the years 2023 and 2030. It was anticipated that the total value of the market in 2022 would be close to USD 34.18 billion.

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐎𝐟 𝐀𝐰𝐚𝐲 𝐅𝐫𝐨𝐦 𝐇𝐨𝐦𝐞 𝐓𝐢𝐬𝐬𝐮𝐞 𝐀𝐧𝐝 𝐇𝐲𝐠𝐢𝐞𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭

The Away From Home Tissue and Hygiene Market, also commonly referred to as the AFH Tissue and Hygiene Market, is a segment of the hygiene and paper product industry that caters to businesses and institutions rather than individual consumers.

This market is also referred to as the AFH Tissue and Hygiene Market. This market is generally comprised of products such as paper towels, tissues, napkins, toilet paper, hand sanitizers, soap dispensers, and various other hygiene and cleaning supplies that are utilized in commercial and public facilities, outside of the atmosphere of a private residence.

The following are key submarkets that comprise the Away From Home Tissue and Hygiene Market:

  • Hospitality: The hospitality industry is served by this division, which distributes goods such as napkins, toilet paper, and hand hygiene products to establishments such as hotels, restaurants, and catering companies.
  • Healthcare: This market is essential to the provision of medical-grade hygiene products to hospitals, clinics, and other types of medical institutions. These products include disposable towels, bed linens, and personal care items.
  • Education: In order to keep their buildings clean and sanitary, schools, universities, and other educational institutions need a variety of paper products and hygiene supplies.
  • Corporate: Paper towels, soap dispensers, and other janitorial supplies are some of the many things that are essential to the upkeep of a clean and healthy atmosphere in corporate office buildings and other places of work.
  • Industrial: Manufacturing facilities, warehouses, and factories typically have particular hygiene requirements, which may include the usage of industrial wipes and cleaning solutions.
  • Public Institutions: Products made by AFH are used in a variety of public institutions, including government agencies, public transportation, and other public areas, for the benefit of the general public.

The Away From Home Tissue and Hygiene Market is affected by a variety of variables, including economic tendencies, legislation concerning health and hygiene, and changes in consumer behavior. For example, the COVID-19 epidemic resulted in an increase in demand for hygiene and cleaning supplies, accelerated trends toward touchless dispensing systems, and highlighted the significance of keeping public areas clean and sanitary.

Manufacturers, distributors, and service providers are the three types of market players that operate in this industry. They adapt to the specific requirements of enterprises and institutions by providing individualized solutions, the opportunity to make bulk purchases, and support services for maintaining cleanliness and upkeep.

The market is currently experiencing a movement toward more eco-friendly and sustainable products in tandem with the growing awareness of the importance of both hygienic practices and the preservation of the natural environment. This trend reflects a broader consumer and societal concern for reducing waste and lowering the environmental footprint of away-from-home hygiene and tissue goods. Specifically, this focus is aimed at reducing waste associated with single-use tissues and hygiene products.

𝐒𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐀𝐰𝐚𝐲 𝐅𝐫𝐨𝐦 𝐇𝐨𝐦𝐞 𝐓𝐢𝐬𝐬𝐮𝐞 𝐀𝐧𝐝 𝐇𝐲𝐠𝐢𝐞𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭

The global away-from-home tissue and hygiene market is led by players like:

  • Sofidel Group
  • Kimberly-Clark Corporation
  • SCA (Svenska Cellulosa Aktiebolaget)
  • Procter & Gamble (P&G)
  • Metsä Group
  • Asaleo Care Limited
  • Essity AB
  • Oji Holdings Corporation
  • Wausau Paper
  • Cascades Inc.
  • Georgia-Pacific LLC.

𝐀𝐰𝐚𝐲 𝐅𝐫𝐨𝐦 𝐇𝐨𝐦𝐞 𝐓𝐢𝐬𝐬𝐮𝐞 𝐀𝐧𝐝 𝐇𝐲𝐠𝐢𝐞𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬

The Away From Home Tissue and Hygiene Market offers numerous prospects for companies and investors to expand their horizons. These prospects are made possible by a variety of causes, including the ever-shifting preferences of consumers, technological advances, and an increasing awareness of the need of hygienic practices and environmental responsibility. The following are some of the most significant opportunities that exist within this market:

  • Growing Demand for Hygiene Products: Demand for Hygiene Products Is Growing The ongoing global focus on hygiene, especially in light of the COVID-19 pandemic, has led to an increased demand for hygiene products in public spaces, including hand sanitizers, touchless dispensers, and disinfecting wipes. This demand has been driven by an increase in the number of people who are concerned about the spread of infectious diseases. Those companies who are able to deliver hygiene solutions that are both innovative and effective stand to benefit.
  • Sustainability and Eco-Friendly Products: Products that are Sustainable and Friendly to the Environment: In the market for away-from-home tissues and hygiene products, there is a growing trend toward environmentally friendly and sustainable products. There is a market for businesses that are able to provide typical single-use products in addition to alternatives that are either biodegradable, recyclable, or reusable. Consumers and institutions that are environmentally sensitive are ready to pay a premium for solutions like these.
  • Technological Developments: The incorporation of technology, such as smart dispensers that are equipped with sensors and the ability to perform data analytics, can provide extremely helpful insights into usage patterns and the requirements for maintenance. In the market for AFH, businesses that are able to offer solutions that are both intelligent and effective stand a good chance of gaining a competitive advantage.
  • Customization and Branding: Businesses can provide customization options for tissue and hygiene products, which enables establishments to brand these things with their logos and messaging. These options are available for customers to purchase. This opens up a marketing opportunity for manufacturers as well as firms that specialize in providing services of this kind of customization.
  • Market Expansion and Diversification: There is an opportunity to either expand into new geographic markets that have not yet been explored or to diversify the product offerings currently available. For instance, moving into new markets that have rapidly growing healthcare and hotel sectors might be a lucrative business venture.
  • Partnerships and B2B Collaborations: Collaborating with firms in adjacent industries, such as those who provide janitorial services, facility management, or medical supply, can lead to a potential for cross-selling as well as a bigger consumer base.
  • R&D and Innovation: An investment in research and development can lead to the introduction of unique products and services that cater to the specific demands of various industries within the AFH market. This can be accomplished by investing in research and development. Examples of such solutions include antimicrobial coatings and enhanced hand hygiene products.
  • Regulatory Compliance Expertise: Expertise in Regulatory Compliance Businesses who are able to assist their customers in remaining in compliance with various hygiene and environmental requirements and can offer guidance in this area have the ability to carve out a specific segment of the market for themselves.
  • Bulk Purchasing and Cost Efficiency: Purchasing in Bulk and Efficient Cost Management Providing choices for purchasing in bulk that are both efficient and cost-effective can be a selling point, particularly for major institutions and organizations that want to save money on their procurement expenditures.
  • Service and Maintenance Contracts: Offering service and maintenance contracts for dispensers and other pieces of equipment is a great way to generate recurring revenue and solidify connections with customers over the long run.

Businesses that are able to see opportunities in the dynamic and adaptable Away From Home Tissue and Hygiene Market and capitalize on those chances are in a strong position for growth and success in the sector as a whole as it continues to change.

See Also –

𝐀𝐰𝐚𝐲 𝐅𝐫𝐨𝐦 𝐇𝐨𝐦𝐞 𝐓𝐢𝐬𝐬𝐮𝐞 𝐚𝐧𝐝 𝐇𝐲𝐠𝐢𝐞𝐧𝐞 𝐌𝐚𝐫𝐤𝐞𝐭: 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬

Away From Home Tissue and Hygiene Market, geographical study shows demand, consumption, regulations, and market dynamics vary by region. Industry strategy and opportunities may be affected by these variances. A quick geographic analysis:

North America:

United States and Canada: The North American AFH Tissue and Hygiene Market is well-established and regulated. Growing demand for eco-friendly and sustainable products. Touchless and smart dispensing systems are in demand, along with innovative solutions.


Eastern Europe:Europe has strict environmental and sustainability laws. AFH items made from recycled and biodegradable materials are popular. The COVID-19 epidemic has increased touchless and automated hygiene adoption.

Eastern Europe: Hospitality and healthcare growth is fueling AFH product demand. Affordable, high-quality items are popular.


China: China’s AFH Tissue and Hygiene Market is increasing significantly because of the rising middle class, tourism, and public space cleaning. The market is also favoring premium and sustainable goods.

India: Hygiene-focused enterprises and institutions are increasing the Indian market. Locally sourced, affordable products are popular. Biodegradable and sustainable options are growing.

Latin America:

Brazil: Hospitality is driving market growth in Brazil. The region is prioritizing hygiene and sustainability, creating chances for eco-friendly products.

Middle East and Africa:

UAE and Saudi Arabia: Hospitality and healthcare are growing, increasing AFH product demand. Quality and luxury are also valued in these markets.

South Africa: Sustainability and cost-efficiency drive the South African market. Healthcare and education have growth potential.

Emerging Markets:

Regional emerging markets offer growth potential due to urbanization, hygiene awareness, and economic development. However, infrastructure, regulatory compliance, and supply chain logistics may be unique in various markets.

Variations in Regulation: Regional norms and standards must be understood and followed. Regions may have different hygiene and environmental standards.

Culture: Cultural norms can influence product selection and use. Asian bidet preferences affect toilet paper demand.

Economic Conditions: In the hotel and corporate sectors, income and economic conditions might affect investment in luxury items.

Distribution Channels: Understanding regional distribution routes and tastes is crucial. Some regions use local vendors, while others use multinational brands.

A successful approach in the AFH Tissue and Hygiene Market includes personalizing products and services to each region’s demands and preferences while considering local economic, regulatory, and cultural circumstances. Businesses in this industry must also monitor market changes and consumer behavior.

See Also –

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