As a website owner or manager, you must understand how the Google Search Engine works. How is Google’s initial process of collecting information and displaying content according to the user’s keywords on the search page?
You need to know Google mission is to provide the most helpful and easily accessible information to its users. Google will only carefully display websites or content deemed valuable and relevant to users.
So, knowing how Google works is essential for website owners, especially SEO practitioners. You need to understand how it works so that Google can easily recognize your or a client’s website at every stage of its work.
What is Google Search Engine
Google Search Engine is software from Google to help internet users find the information they need online by entering keywords, phrases, or queries.
With the systems and technology in this software, it can display search results quickly, even though the amount of information or content is enormous.
Currently, many Google search engine other than Google are also enlivening search services. However, of all the search engines in the world, Google is the most popular, with a market share of 83%, followed by Bing with 8.6% and Yahoo with 2.4%.
Therefore, it is necessary to know how Google works because most of the Google search engine users in the world are on Google.
Get to know how the Google Search Engine works.
In general, Google works in 3 stages to display search results:
- Crawling, Google visits all accessible web pages, opens the site page by page and stores all the information on the website pages.
- Indexing: Google will organize and store the crawled content after analyzing text, images, videos and web pages in an extensive database.
- Ranking displays search page information from several relevant websites when users search.
This is just a brief explanation. Next, let’s discuss a complete description of the above stages of Google work.
Crawl
Crawling is the first process of getting content from websites in this world. In crawling, Google Search Engine uses a crawler/Googlebot to find new or updated content in text, images, videos, web pages or other documents.
Googlebot continuously crawls new web pages and is updated 24/7. After that, save the HTML version in a giant database.
When visiting a page, Google will use the links on that page to search for other pages, such as internal links, external links, and sitemaps from Google Search Console.
Googlebot/crawler will follow the link or links from the pages it crawls to find new URLs or sites. During the crawling process, the crawler can discover new content and store it in an index called Caffeine.
In Crawling, Google uses large numbers of computers to crawl millions or even billions of web pages to find out what content is being discussed.
Indexing
After the crawling process is complete, Google enters the next stage of work, namely Indexing. Google will render or transcribe the web page.
At this stage, Google will capture essential signals such as keywords, title tags, meta descriptions, and internal and external links. This includes image alt text, content updates, and tracking everything in the search index.
Simultaneously, Google also determines whether the web page has duplicates on the internet or is canonical. Canonical itself is a page that can be displayed on SERP.
Google will group similar pages found on the internet and select the most representative pages in those groups.
Other pages will be alternatives that can be displayed in different search contexts. When searching from another device or looking for more specific things from that group, it depends on the user.
All this information is stored in an extensive database called the Google index.
You need to know Google does not guarantee that all web pages crawled will be indexed. It usually depends on the content of the page and its metadata.
Things that often become problems in Indexing are such as:
- Low-value content (low-quality content)
- Complex site design or navigation that makes Indexing difficult
- Robot meta-rules that hinder Indexing
Ranking
Google will display rankings or present search results when internet users type queries/keywords in the search column. Then, Google will take highly quality web pages in the Google Index that are most relevant to users.
This is what is usually called Ranking. The more quality and relevant it is to users, the higher it will rank on search pages.
In determining Ranking, Google uses an automatic ranking system. That is, by looking at several signals and factors against the hundreds of billions of web pages and other content in Google’s index to display the most relevant results in seconds.
Some of these factors and signals include:
- Relevant keywords, whether they match the search intent and are related to similar keywords
- Quality content, demonstrated by expertise and credibility. Also, with quality links from other sites
- User Friendly, namely pages that are easy to access on various devices with fast-loading
- User location ranking results will differ from one country to another with the exact keywords
To get maximum results in ranking matters, Google regularly improves the system by conducting rigorous evaluations and testing. And Google will notify content creators and others of any system or algorithm updates.
conclusion
The Google search engine is a source of leads and conversions for various products and services that use the internet for their business. The more you know and understand the Google search engine, the more profitable it will be for your business.
Google three stages of work, crawling, Indexing, And Ranking, are critical and are the basis of Local SEO for a website. Understanding all these stages will help you better understand Google search engine, especially Google, which will ultimately positively impact your business in the online realm.
Apart from that, you also need to understand other SEO basics to optimize your website so that Google search engine more easily recognize it so you can get top rankings and increase visitors.
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